Social Media | UrbanCrate Case Study

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Surge in Monthly
Social-Driven Sales

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Increase in Story
Click-Through Rates

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Boost in Instagram
Shop Engagement

About the Client

UrbanCrate

UrbanCrate is a U.S.-based direct-to-consumer lifestyle brand offering affordable home organization products. With rising competition in the home goods space, the brand needed to go beyond likes and build a loyal, converting community on Instagram and TikTok.

The Challenge

Growth: Declining follower growth and stagnant engagement
Conversions : Minimal conversions from social media channels
Commerce : No shoppable content strategy or integration
Storytelling : Lacked emotional storytelling around products

Solution

Our Solution

Shop-Ready Content: Created dynamic, lifestyle-based visuals with shoppable tags.
Platform-Specific Strategy: Separate approaches for TikTok virality and Instagram aesthetic.
Community-Led Growth: Rolled out shareable DIY hacks and home tips with CTAs.
UGC Curation: Sourced and repurposed user content into branded testimonials.
Conversion Tracking: Integrated Meta Pixel and Instagram Shopping analytics.

Key Features Delivered

Social Media Commerce Strategy
TikTok Content Creation & Growth
Instagram Shop Optimization
UGC Campaign Planning
Audience Engagement Strategy
Performance Analytics & Iteration

What Matters

Our Core Values

Innovation

We challenge the ordinary and embrace bold ideas, delivering creative solutions that keep our clients ahead in an ever-changing digital world.

Integrity

We believe in doing business the right way — with honesty, transparency, and a strong commitment to delivering on our promises

Client Success

Your success is our success. We focus on building solutions that create real, measurable business impact and long-term value.

Collaboration

We work as an extension of your team, fostering open communication and shared ownership of every project we undertake.

Accountability

We take full responsibility for our work, maintaining the highest standards of quality and delivering results that meet and exceed expectations.

Client Feedback

“We’ve never seen this kind of ROI from social before—Emiratech’s strategy drove real results across engagement and revenue.”

Sarah Nguyen
Founder, UrbanCrate

Proven Results

Your Growth.
Our Commitment.

Ignite your growth with data-driven strategies tailored for your success.

Get in touch with Emiratech Studios and let’s achieve remarkable results together.

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UrbanCrate – Scaling Sales with High-Impact Social Commerce

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UrbanCrate